Part Two: Internet vs. Traditional Car Buying
- 8/1/2005 A veteran fleet saleswoman told us she would never walk onto a car lot if she wanted to buy a car because "those guys will always start at sticker." On the other hand, the Internet salesperson will hit you with a tempting price that may leave little room — or reason — to negotiate. (In several cases, we've found the opening quote from the Internet department to be close to — and just a little under — the Edmunds.com True Market Value® price.).....
Merchandising Your Way to Success on the Internet
- 8/1/2005 The Internet is here to stay as a consumer automotive information and research tool. Its popularity is growing rapidly as its benefits are reaching more and more car buyers.....
