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Local Online Advertising in full -fledge BOOM - 8/3/2004
Local online advertising moved from high-growth status to "boom" in the first half of 2004. Paid Search companies pursuing local revenues saw up to 140% increases in revenue compared with the first half of 2003. The largest shareholders on the local Internet scene -- daily newspapers -- are running 43% ahead of last year, while local TV sites are running 70% ahead.

 

Auto Shoppers Turning to the 'Net More than Ever - 7/19/2004
Internet use among these used-vehicle buyers has jumped significantly — 54 percent in 2004 . . . according to the J.D. Power and Associates 2004 Used Autoshopper.com Study released July 7 . . . The study also finds online sources have outpaced traditional newspaper advertising . . . While 9 percent of buyers say they found their used vehicle through a newspaper advertisement, 11 percent attribute the Internet as the source of their purchase. . . “Newspapers are leading to fewer sales,” he said. “Does this mean that newspapers are going to go away? No. But dealers need to ask themselves, ‘How can I best utilize the Internet to improve used-vehicle sales?’” . . . “This should serve as a wake-up call to used-vehicle dealers not yet using the Internet to promote their inventories,” he said.

 

J.D. Power and Associates Reports: More Than One-Half of Buyers Now Use the Internet to Shop for a Used Vehicle - 7/7/2004
Internet use among used-vehicle buyers has jumped significantly, with 54 percent of late-model used-vehicle buyers using the Internet during their shopping process-up from 47 percent in 2003, according to the J.D. Power and Associates 2004 Used Autoshopper.com . . . While 9 percent of buyers say they found their used vehicle through a newspaper advertisement, 11 percent attribute the Internet as the source of their purchase. . . "This should serve as a wake-up call to used-vehicle dealers not yet using the Internet to promote their inventories. The more comfortable consumers become with the Internet, the more used-vehicle shoppers we will see going deep into the purchase funnel while online."

 

The harder hard sell - 6/24/2004
The advertising industry is passing through one of the most disorienting periods in its history. This is due to a combination of long-term changes, such as the growing diversity of media, and the arrival of new technologies, notably the internet. Consumers have become better informed than ever before, with the result that some of the traditional methods of advertising and marketing simply no longer work. . . For a start, people are spending less time reading newspapers and magazines . . . and turning in ever-increasing numbers to a new medium, the internet . . . millions of people are becoming comfortable buying goods and services online. Many more are using the internet to research products, services and prices for purchases made offline. Some 70% of new-car buyers in America, for instance, use websites to determine which vehicle to buy . . . Such consumers can be targeted by internet advertisers

 

Why are classifieds with photos and prices your most powerful sales tool online? - 6/20/2004
Actual Photos sell cars!

 

College Students to Spend Nearly $15 Billion on Cars in 2004 - 5/13/2004
Survey Reports 1.5 Million Students Will Buy Vehicles This Year . . . thirty-nine percent (39%), or nearly 1.2 million cars, came from a new car dealer. Another thirty-two percent (32%), or one million vehicles, were bought from a used car dealer. Forty-nine percent (49%) of car users purchased or leased their car by themselves, and one-quarter (26%) had a car purchased or leased by a family member for their use. The survey found college students, on average, spend $9,860 on individual car purchases.

 

BARGAIN NETWORK MOTORS PARTNERS WITH DEALER SPECIALTIES - 4/17/2004
ABOUT DEALER SPECIALTIES Dealer Specialties, a division of Trader Publishing Company, is the nation's leading provider of data and photo collection services, descriptive used-vehicle window stickers and Internet data distribution services. Dealer Specialties serves over 10,000 automobile dealerships nationwide, handling over 350,000 vehicles, with over 90% of these vehicles containing single or multiple digital photos. The detailed vehicle data and photos are then sent electronically to the dealer's own web site, and to many other popular sites. Dealer Specialties (dealerspecialties.com) has built relationships with some of the most powerful and well known services on the Web including AutoTrader.com, Cobalt Group, Autobytel and Cars.com, as well as most manufacturer web sites.

 

Savvy car shoppers use Internet - 2/3/2004
Some 89 percent said they conduct online research before actually visiting a showroom......

 

J.D. Power & Associates: American car buyers research online - 10/14/2002
. . . 88 percent visit automotive websites before arriving at a dealership for a test drive. . . Around 82 percent of new-vehicle buyers visited third-party automotive sites in 2002 . . . However, the study indicates that while new-vehicle buyers research online, most still continue to buy offline. Just four percent of new-vehicle buyers in the US currently use the Internet as a purchasing tool, according to the research firm.

 

College Students Outpace General U.S. Population in Internet Use - 9/16/2002
. . . Eighty-five percent own computers . . . College Students Are Early Adopters and Heavy Users of the Internet

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Dealer Specialties
of South Carolina

2420 Slab Landing Road
Orangeburg, SC 29115

Office: 803-536-2445
Fax: 803-539-9659
Email: contact@dsofsc.com

 
 
 

Click below to view current Dealer Specialties Customers from the nationwide database.

 
PHOTO PACKAGES
Dealers have the option of single, or multiple photos of each vehicle, including both interior and exterior shots.
more info. »


WINDOW LABELS
The most successful salespeople do a "walk-around" on a vehicle, using the new-car sticker to build value in their product.
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